Gonna be dead honest. Does it matter? They’re showing support. I’ve long held the believe that doing the right thing for selfish reasons is still doing the right thing.
The fact that they belive it’s profitable means that society has changed. I think that’s something.
Just want to add that Kellogg’s and Orea jumping on the bandwagon is actually super helpful to young closeted LGBT+ kids who don’t really have a lot of support, and then they pick up their favorite cereal or snack and see something like this? That’s amazing! And it’s helping cis/straight kids see that being LGBT+ isn’t something that should be shamed, it should be celebrated and accepted, and I think endorsements like this, especially for products commonly consumed by children, are helping shape our younger generations to be the most accepting and open-minded ones yet!
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